The idea of the competition is to promote farm owners who have introduced new solutions that improve efficiency and profitability in agricultural production. The organisers focus on those farmers who have implemented modern methods of selling their own products and skilfully obtain additional financial resources from various sources.
As the organisers emphasise innovation is not only about modern machines or tractors, but also about new technologies that provide opportunities for greater earnings and development of farms.
The title of “Innovative Farmer” is awarded in three categories:
- INNOVATIVE FAMILY FARM
- INNOVATIVE AGRICULTURAL RETAIL AND DIRECT SALES
- INNOVATIVE ENTERPRISE IN THE COUNTRYSIDE
The organiser of the competition is the “Poradnik Rolniczy” weekly, and the partner is the European Fund for the Development of Polish Villages.